![]() “This is very important for haute couture and creative ready-to-wear,” Morand noted. Morand noted that modern fashion shows - with their elaborate sets, live performers and other collaborators - approach Klimt’s idea of “gesamtkunstwerk” or “total artwork,” while architect and designer Josef Hoffmann, who also gets his own chapter, was adamant about the links between creativity and the workshop. “While it didn’t have a monopoly on it, many things happened in Vienna.”Īnd fashion is hardly estranged from the movement, which continues to inspire designers. “The genesis of this book was to understand the origins of modernity,” Morand explained, sounding every bit the professor. promoted its values through elaborate posters and its own cutting-edge. Prior to that, he was director general of the Institut Français de la Mode and former dean of business school ESCP Europe. The Vienna Secession was founded in 1897 by a group who had resigned from the. ![]() “Part of my career has been in academia, so it’s part of my identity - and this book was a pleasure to write,” he related.īefore joining the Fédération in 2015, Morand was deputy director general of the Chamber of Commerce and Industry of the Paris region. paintings, one must conclude that the art created in Vienna during the two decades following the founding of the Secession in 1897 has a particular relevance. ![]() They Are Wearing: Paris Fashion Week Spring 2023
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